Category Archives: Uncategorized

Although Buenos Aires is a gorgeous, vibrant city filled with beautiful people and history, it is not a good market for Ocho’s products, or any chocolate company for that matter. Buenos Aires’ population is much bigger than New Zealand’s population, and even though entering this market would significantly expand the number of customers Ocho hasContinue reading “Final Recommendations”

We need to communicate the same message to all of our customers so that they don’t get confused. This means that some elements need to be standard across all markets to preserve our brand image but due to differences in languages, cultures and beliefs, some elements need to (or should be) customised for specific markets.Continue reading “Customise vs Standardise”

Exporting Most American companies export their products to Argentina and use distributors, Argentine agents and representatives to market their products. This method is called “indirect exporting” and could be beneficial for Ocho as they could enter the Buenos Aires market by putting their products in an existing store.  By partnering with and exporting their productsContinue reading “Entering the Buenos Aires market”

The biggest, and most obvious cultural challenge is the fact that their national dish is a sweet treat that is an alternative to chocolate and poses a huge threat to business. Dulce de leche is well positioned in the minds of Ocho’s target market, it is a cultural and social trend and has such aContinue reading “Cultural challenges for Ocho in Buenos Aires”

Buenos Aires! The “Paris of South America” and (hopefully) the next location for Ocho’s New Zealand made chocolate to hit shelves. Why? You may ask Well first, internationalising Ocho will increase the number of customers we have access to. New Zealand’s population is around 4.9 million whereas Argentina’s is 45 million and Buenos Aires’s is 15.6 million. Second, this gives us anContinue reading “Buenos Aires”

Hello everyone, my name is Erena and i’d like to tell you a little bit about myself. Four years ago, I enrolled to study tourism at Otago Polytechnic. I wanted to travel and learn about the world, but the more I learnt, the more I realised I was mainly interested in the business side ofContinue reading “About Me and Ocho Chocolate Company”